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Top Influential African Instagrammers

Instagram, the photo sharing platform has come to form an essential part of our lives, allowing us to see events as they go on around the world via our smartphones.

In recent times with the increase in number of internet users across Africa, we’ve seen the rise of influential Instagram users in multitudes coming out of Africa. Keep reading as we discuss below the top influential African Instagram users.

1. Afua Rida (Ghana)

Ghanaian fashion blogger, consultant and influencer, Afua Rida, earned a name for herself by dedicating her Instagram page and blog to showcase upcoming African designers. She has over 121k followers following her lifestyle, travels, and fashion advice, and is known to be a force to reckon with in the Ghanaian fashion industry. Afua expresses a unique idea across all her channels, especially modern African fashion and has collaborated with top international brands like Moèt & Chandon, Walmart and local Ghanaian designers such as Selina Ben, Larry Jay and Yhebe Designs from Ivory Coast. You can follow on Instagram @afuarida

2. Maps Maponyane (South Africa)

Maps Maponyane is a South African TV anchor, actor, and influencer with a loyal following of 963k followers on his Instagram channel. Maponyane started out as an actor and model at the age of 19, and ever since his profile has continued to expand. Aside his work, Maponyane’s practical approach towards philanthropy has made him a household name in his native country, making him the perfect ambassador for a host of local and international brands. He has worked with international brands like Adidas, Samsung and is currently ambassador for Investec banking group and Hugo boss. He was currently featured in Hugo Boss #SuitChallenge, involving a group of male influential personalities creating scenes of high athleticism wearing the Hugo Boss suit. Check him out on Instagram @mmaponyane

3. Sharon Mundia (Kenya)

Kenyan fashion designer turned influencer, Sharon Mundia, is a fashion and lifestyle blogger who steadily built a loyal following of 322k followers for herself on her Instagram page. She also runs her YouTube account titled ‘ThisIsEss’ and posts regularly on her personal blog. As an early adopter of blogging and social media, Sharon Mundia is one of the front runners of influential Kenyans to become famous through social media activity. Over the years, her collaborations had partner with top brands like Clinique, Samsung, MAC Cosmetics and Kotex sanitary products, for whom she recently led a series of campaigns encouraging young women to share cathartic stories in hopes of breaking the stigma surrounding women’s health. She is on Instagram @sharon_mundia


The African online population is increasing as more countries and places are getting access to the Internet. Influencer marketing will be the channel for big brands to collaborate with young, talented content creators to make impacts with the increasing online populace in Africa.

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